PEAK PT / SWEAT FREE
00:00
LEAD
TOUR
DISCOVERY
INBODY
PLAN
PRESCRIBE
CLOSE
01 / 07
Who's Coming In?
Fill this in before they arrive. 60 seconds. Know your lead.
Google = already sold on the idea, just not on you yet.  |  Referral = trust is pre-built, warmest lead you'll get.  |  Run Club = they've felt the vibe, lean into community.
02 / 07
The Tour
5 min. Let the space sell itself. Watch their body language.
🗣 OPENING

"Hey [name]! I'm [coach]. Quick look around, then we'll sit and figure out exactly what you need. Sound good?"

🏋️Training floor — "Semi-private: never alone, always coached."
📊InBody station — "We're using this today. Real data, not guesses."
⚡Class setup — "Power Hour, PACE, MASS — you'll see these on your plan."
🤝Intro a member if they're around. Nothing sells like someone living it.
🗣 TRANSITION

"Alright — let's sit down. I want to hear what brought you in."

03 / 07
Discovery
You ask. They talk. 80/20. No pitching. Not yet.
The rule: Hold up a mirror. When they say it out loud, it becomes real. Don't fill the silence after a hard question — that's where the magic happens. 🤫
WARM UP
Q 01
"Tell me about yourself — what does your day-to-day look like?"
→ Job, schedule, stress, family. Listen for desk job, kids, travel — shapes everything.
Q 02
"Ever worked with a trainer or been part of a gym program before?"
→ If they tried and stopped — pull that thread later.
WHERE ARE THEY NOW
Q 03 — SCALE
"1 to 10 — where would you rate your health and fitness right now?"
→ Any number: "What would a 10 look like for you?" That opens the vision.
Q 04
"What does your current routine look like — if any?"
→ Mapping the gap. "Nothing" is a great answer.
Q 05
"How's your energy been? Sleep?"
→ Almost everyone says "not great." Emotional territory — let them sit in it.
THE GAP 🔑 slow down here
Q 06 — THE TRIGGER
"What made you decide to come in today — specifically?"
→ There's always a trigger. Doctor visit. Photo. Birthday. Find it. Reference it all appointment.
Q 07
"What's been the biggest challenge with your health and fitness?"
→ Let them name the obstacle. Then: "tell me more about that."
→ "How long has that been going on?"→ "How has it been affecting you?"→ "What have you tried?"
Q 08 — 💣 THE BIG ONE
"If nothing changes — where do you see yourself in 6 months?"
→ Ask them to imagine their own future without action. Don't soften it. Don't fill the silence.
FUTURE VISION
Q 09
"Fast forward 90 days — everything went exactly the way you wanted. What does that look like?"
→ The more specific their answer, the more bought-in. Ask: "And what would that mean for you?"
Q 10
"Is there a specific event or milestone driving this right now?"
→ Wedding, reunion, health scare, birthday — reference it for the rest of the appointment.
Q 11 — COMMITMENT
"1 to 10 — how important is it to address this now?"
→ Under 9: "What would make it a 10?" = your objection to handle. 9–10: they've already closed themselves. 🎯
🗣 TRANSITION

"I appreciate you sharing that. Before I show you the plan, let's do your InBody — so we're working with real numbers, not guesses. 2 minutes."

04 / 07
InBody Scan
Run it. Enter the numbers. Connect it to their story.
Don't just read numbers — translate them. "This is fat. We want it going down. This is muscle. We want it going up." Then tie back: "Remember when you said you've been tired? Look at your muscle — that's part of why."
🗣 BRIDGE

"Based on what you told me — [trigger/goal] — and what I'm seeing here, [interpretation]. This is exactly what we fix. Let me show you the plan."

05 / 07
Build Their Plan
Build it WITH them. Real plan. Give it freely.
Give the real plan. When someone feels you've invested in them before money changes hands — they want to invest back. Generosity closes deals. 🎁
01
EXERCISE
days/week, type
02
CARDIO
type, frequency, duration
03
NEAT
steps, daily habits
04
ENERGY BALANCE
calories from BMR
05
PROTEIN
target, food quality
06
LIFESTYLE
sleep, stress, recovery
🗣 BRIDGE

"That's your plan — you could start today on your own. What I want to show you now is how we'd coach you through it. Because most people have a plan. The hard part is accountability."

06 / 07
Prescribe
You're the doctor. Lead with the right fit — not the cheapest option.
Don't say "here are your options." Say "based on everything you've told me, I'd recommend..." Then explain why. Present price per week, not per month. Start at the right fit. 💊
🗣 PRICE FRAME

"The investment is [price]/month — about [÷4]/week. Based on [their trigger], that's a small price for [their 90-day vision]."

START HERE
BASECAMP
Foundation group training
$497 / mo
New to structure, building the habit, wants community.
SEMI-PRIVATE
1x per week
$247 / mo
Busy schedule, wants 1 dedicated coaching day.
SEMI-PRIVATE
2x per week
$397 / mo
Consistent twice-weekly coaching.
SEMI-PRIVATE
3x per week
$497 / mo
High commitment, structured coaching most days.
1-ON-1
1x per week
$540 / mo
Fully personalized, dedicated coach attention.
1-ON-1
2x per week
$880 / mo
Injury history, specific performance goal.
1-ON-1
3x per week
$1,080 / mo
Maximum results. Full ownership. Premium.
07 / 07
Close
Ask the question. Then stop talking. First one to speak loses. 🤐
🗣 THE ASK

"Based on everything — your goals, your InBody, the plan we built — I think [option] is the right fit. Are you ready to get started?"

If they hesitate: "What's the main thing holding you back?" → "If that wasn't an issue, would you be ready?" If yes → solve it. If no → deeper hesitation, keep digging.

If yes: Process in Mindbody. Book their first session before they leave. 🏆
OUTCOME
🎉
CLOSED
They said yes
🔔
FOLLOW UP
Need more time
👋
NOT TODAY
Not moving forward
⚠ More than a week = not your buyer right now. Don't chase.
COACH NOTES
🏔️
Appointment Saved
Saved to Google Drive · Plan emailed