PEAK PT opened in 2019 with a different idea of what a gym could be. Instead of a big open floor where you’re handed a membership and left to figure it out, PEAK was built around high-touch, individualized personal training — a coach in your corner from day one.

Built by coaches

PEAK was co-founded by Kevin Munoz and Demetra, who still coach on the floor today. Kevin built the business around personalized, data-driven coaching and making great coaching genuinely accessible. Deme — a former college basketball player who went through her own 50+ pound transformation — brought a deep focus on community and client experience. Together, that’s the balance PEAK runs on: individualized programming backed by real accountability, inside a gym that actually feels like a community.

How the model grew

PEAK started with pure 1:1 training, then expanded into Semi-Private — a way to preserve individualized programming and coaching while building a stronger community around it. Rather than simply selling memberships, we created Basecamp: a defined onboarding experience where new members learn the system, get individual coaching and assessments, receive nutrition guidance, and gradually integrate into the PEAK community the right way.

Over the years the model matured — better systems, a clearer path for every member, and growth driven by referrals and community rather than gimmicks. Today PEAK trains 100+ members from 16021 Industrial Drive, Suite 6, with 1:1 and Semi-Private coaching, Team Training, assessments, nutrition and habit coaching, community events, and Run Club — supported by a growing coaching staff.

A new chapter for 2026

We’re treating this next phase as more than a cosmetic refresh. New equipment, an improved space, a tighter brand and service ecosystem — effectively the next iteration of PEAK. Same coaching-first standard we started with in 2019, leveled up.